Royal Brunei Airlines (“RBA”), the national carrier of Brunei Darussalam, today launched their New Generation Technology Suite with the implementation of the Amadeus Altéa Customer Management Solution and Amadeus e-Retail Internet booking engine
The launch was officiated by the Guest of Honour, Yang Berhormat Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Dato Paduka Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar, Minister of Communications.
In addition, Royal Brunei Airlines recently implemented the Amadeus e-Retail internet booking engine and Amadeus e-Merchandise low fare calendar shopping solution to power online sales through its website with an enhanced online consumer experience.
The Altéa suite will provide Royal Brunei Airlines with next-generation technology to enable it to remain competitive, both regionally and globally, and will equip the airline with the tools needed to improve business efficiency and performance, including reducing waiting times at airports and improving customer service.
Mr. Dermot Mannion, Deputy Chairman of Royal Brunei Airlines said, “The Amadeus Altéa suite is an important part of the turn-around programme for Royal Brunei Airlines and will enable us to modernise our processes, improve efficiency, and reduce costs while improving customer service and satisfaction. Using the latest technology is critical for Royal Brunei Airlines’ on-going success as we continue to operate in diverse market segments, including long and short haul routes, in an increasingly competitive market.”
“We are delighted that Royal Brunei has selected the Altéa suite and welcome Royal Brunei to the growing number of Asia Pacific airlines selecting Amadeus IT solutions and look forward to being a part of their success in the future. Our solutions will ensure that Royal Brunei Airlines passengers enjoy a seamless travel experience with faster check-in processes, enhanced booking capabilities and greater levels of automation within the airline,” said John Chapman, Vice President, Airline Group, Amadeus Asia Pacific.
Royal Brunei Airlines’ migration to the Altéa suite is expected to be completed by late 2012.